Lawn Care & Landscape Contractor Search Engine Optimization (SEO).
What is SEO? The Key to Winning the Internet.
Do you want more traffic to your lawn care and landscaping business website?
Then it would help if you built a strong SEO foundation with the industry experts. For a lawn care and landscaping business, it’s not enough to put together a few web pages and wait for customers to start calling. To establish a robust web presence, you need to invest in solid search engine optimization (SEO).
At Landscape Marketing, we offer the right SEO strategies to match your specific needs. SEO will help your site rank high when people search the web for lawn care or landscaping services.
Four Reasons for Lawn Care and Landscape Businesses to Invest in SEO.
1.) Yellow Pages are No Longer Effective – Not long ago, you could place a Yellow Pages ad and wait for homeowners and commercial property managers to call. Today, at least 95% of people search for lawn care and landscaping services on Google.
2.) Free Traffic – Paid advertising remains one of the most significant expenses for lawn care and landscaping companies. Improving your search engine ranking gives you a constant flow of traffic. You only need to convert this traffic to paying clients.
3.) Credibility and Trust – SEO will make your brand stronger and well-recognized. When people look for relevant keywords and phrases related to your business, they should find you amongst the top search results. Consumers believe that businesses on the top of search engine results pages (SERPs) are always the best.
4.) Long-term Marketing Strategy – When executed right, SEO will deliver continuous ROI over a long period. With proper analysis, your website can remain on the first SERPs for many years without spending more money. Your target customers will still find you with the right keywords, making SEO a long-term investment for your lawn care and landscape business.
How Our SEO Service Works.
SEO is not a one-time activity. It is a process that encompasses various ongoing techniques and strategies. At Landscape Marketing, we offer comprehensive SEO strategies, which involve:
- Keyword Research – Keywords are the foundation of an effective SEO strategy. They give you insight into your clients’ needs and concerns.
- Competitor Analysis – Numerous lawn care and landscaping businesses are competing for the same keywords as you. We analyze the strengths and weaknesses of these businesses to find new opportunities for you.
- Technical Optimization – User experience is an integral component of effective SEO. At Landscape Marketing, we combine the best SEO practices with professional website design and development to help optimize the user experience.
- Link Building – Links from high-quality websites can not only help drive quality traffic to your website but also improve your search rankings. They help establish your authority in Google.
- Tracking and Reporting – We review all the data and metrics always to improve our tactics and ensure we’re still targeting the right audience. We also provide monthly reporting to help you see what we’ve accomplished and how it has impacted your web presence.
Call us today if you need more traffic to your lawn care and landscaping business website.
