Local Marketing for Lawn Care and Landscape Contractors.
Are you looking to attract more customers in your area? Local marketing can help your business get found and contacted by local people looking for lawn care and landscaping services in your city.
Moreover, local marketing helps you get more qualified leads. At Landscape Marketing, we offer a comprehensive local marketing service to get members of your locality to engage with your business online.
What is Local Marketing?
Local marketing, or location-based marketing, is the process of optimizing your site and online ads to help attract customers from a specific geographical location. Successful local marketing involves several tasks, including:
Websites that employ local SEO tend to rank well for local searches. Keep in mind that local searches account for at least 75% of mobile searches. To benefit from this huge traffic, you should develop and implement a comprehensive local SEO strategy.
Local Business Listings and Directory Citations.
Local business listings and directory citations play an integral role in improving search rankings, building a reputation, and increasing revenue. When you perform a Google search for a type of business, you’ll notice the top results include local business listings.
Google gives those businesses more prominence because they placed their websites in local directories. Your lawn care and landscaping business would appear there if you do the same. You can start by claiming your company profile on sites such as Google My Business (GMB), and enter vital information like your location, contacts, and hours of operation.
Local PPC Advertisements.
Paid ads are another excellent way to be found online, besides SEO. Pay-per-click (PPC) ads are especially effective in local marketing. It can also be cost-efficient when executed properly.
Your PPC ads only appear when prospective customers use keywords related to your business. PPC increases the quality of leads. Moreover, you only pay for clicks generated. Hence, your marketing costs depend on the performance of ads.
Local Link Building.
Besides attracting customers from nearby, local marketing can also help make your business part of the local community. Being engaged with the community can lead to natural links from other local businesses, which is further beneficial for your overall SEO program.
Implementing a local marketing strategy can be a daunting task if you don’t have the expertise or time. That’s where Landscape Marketing comes in. We have a team of local marketing experts who will help you optimize your website for local searches so that you can attract more local customers.
Get The Best Local Marketing For Your Landscaping Business.
At Landscaping Marketing, we implement top-notch local marketing strategies to help you rank at the top of search engine result pages (SERPs) and increase foot traffic to your office.
We offer several different local marketing programs and pricing options. You can choose an option that best suits your business and marketing goals.
So if you are ready to develop an effective local marketing strategy, contact us today for a free, no-obligation quote. We will review your business needs, as well as marketing goals, and recommend a strategy that will deliver optimum ROI.